Trend review
Is Trend a good UGC agency?
The clearest fixed prices here, about $69 to $92 a video in credit packs, for ecommerce brands happy to run briefs themselves. It publishes no client results, and it is being folded into soona UGC.
Published 2026-11-03 · Updated 2026-11-03 · By Mark Gradler
Rubric breakdown
The five weighted criteria behind the 4.5.
What's good
- Fixed, published prices with no subscription
- Photo and video from one marketplace
- Full usage rights included
- No creator negotiation
What to watch
- No named client results published
- You run briefs and approvals yourself
- Mid-transition to soona UGC, so pricing is changing
- Smaller creator pool than the large marketplaces
The verdict
Trend is a self-serve UGC marketplace for product brands. You buy a credit pack, post a brief, hire creators and approve the content. Prices are published and fixed: $550 buys up to 6 videos, and the largest pack works out under $70 a video.
It has been owned by soona since 2023, and in April 2026 soona announced that Trend becomes soona UGC. Brands keep Trend access through the end of 2026, but the credit packs are going away and soona lists videos at $89 to $259 each. Check which product you are buying before you commit.
Trend publishes volume counts (31,500+ videos delivered) but no client results. It suits a product brand that wants cheap, rights-cleared content and has someone to run briefs. It is not a strategy partner.
Key facts
- Model
- Self-serve credit packs
- Pricing
- From $550 for up to 6 videos
- Pricing notes
- Starter $550 (up to 6 videos), Essential $1,045 (14), Growth $1,980 (28), Scale $3,872 (56). No subscription. Credits expire after 12 months. soona announced on 28 April 2026 that Trend becomes soona UGC, where videos are listed at $89 to $259 each.
- Headquarters
- Not published (owned by soona, Austin, TX)
- Founded
- Not published
- Creators
- 3,700+ creators (Trend's figure)
- Markets
- US
- Verticals
- Ecommerce, DTC and Amazon sellers
- Usage rights
- Full licensing and distribution rights on social, web and ads
- Services
- UGC video, UGC photography, Product shipping to creators
- Last verified
- November 2026
Trend FAQ
How much does Trend cost?
From $550 for up to 6 videos. Starter $550 (up to 6 videos), Essential $1,045 (14), Growth $1,980 (28), Scale $3,872 (56). No subscription. Credits expire after 12 months. soona announced on 28 April 2026 that Trend becomes soona UGC, where videos are listed at $89 to $259 each.
What results has Trend published?
Trend does not publish named client results on its site.
Who is Trend best for?
Ecommerce and Amazon sellers who want cheap, fixed-price UGC. The clearest fixed prices here, about $69 to $92 a video in credit packs, for ecommerce brands happy to run briefs themselves. It publishes no client results, and it is being folded into soona UGC.
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