Insense review
Is Insense a good UGC agency?
A strong self-serve pick for DTC brands and apps that will run their own briefs: published prices, 115k+ creators and built-in Spark Ads and Partnership Ads. The true cost per video is harder to forecast than the sticker price.
Published 2026-11-03 · Updated 2026-11-03 · By Mark Gradler
Rubric breakdown
The five weighted criteria behind the 6.6.
What's good
- Published prices for every self-serve plan
- Large creator pool across 57+ countries
- Spark Ads and Partnership Ads connections built in
- Named clients include Revolut, Flo and Bending Spoons
What to watch
- Cost stacks: subscription, a 7-20% fee and creator payments
- You run briefs and approvals unless you pay for a manager
- Usage-rights wording contradicts itself across pages
- Plans auto-renew quarterly
The verdict
Insense is a creator marketplace first. A brand posts a brief, creators apply, and the brand picks, approves and pays them inside the platform. It says it has 115k+ responsive creators across 57+ countries, and it connects straight into TikTok Spark Ads and Meta Partnership Ads.
Pricing is published, which is rare on this list. Self-serve plans start at $400 a month on a yearly Brand plan, but that is not the cost of a video: creators are paid separately, from about $100 a video, and a marketplace fee of 7 to 20% sits on top. Managed help, a dedicated platform manager, starts at $2,500 a month before creator costs.
Its published results are specific (Bones Coffee at 2.16 ROAS from 54 ads in three months), and its client logos include apps like Flo and Revolut. It suits a team that wants control and has someone to run briefs. If you want the creative strategy done for you, it is the wrong shape.
Published results
In Insense's own words, from its own site. We have not audited these numbers.
Key facts
- Model
- Self-serve marketplace plus managed services
- Pricing
- From $400 a month (Brand plan, billed yearly)
- Pricing notes
- Trial $650 for one month (20% marketplace fee). Brand from $500 a month quarterly or $400 yearly (10% fee). Agency from $800 quarterly or $640 yearly (7% fee). Creator payments are extra; UGC starts at $100 a video. A managed platform manager starts at $2,500 a month. Brand and Agency plans auto-renew every 3 months.
- Headquarters
- New York, NY
- Founded
- 2016 (public record)
- Creators
- 115k+ creators across 57+ countries (Insense's figure)
- Markets
- 57+ countries
- Verticals
- DTC brands, mobile apps and ad agencies
- Usage rights
- Approved content is licensed in perpetuity, but the site also says copyright stays with the creator unless you buy it through managed services
- Services
- Self-serve creator marketplace, Influencer outreach, Contracts and payments, Spark Ads and Partnership Ads, Managed UGC packs and post-production
- Last verified
- November 2026
Insense FAQ
How much does Insense cost?
From $400 a month (Brand plan, billed yearly). Trial $650 for one month (20% marketplace fee). Brand from $500 a month quarterly or $400 yearly (10% fee). Agency from $800 quarterly or $640 yearly (7% fee). Creator payments are extra; UGC starts at $100 a video. A managed platform manager starts at $2,500 a month. Brand and Agency plans auto-renew every 3 months.
What results has Insense published?
Bones Coffee: 54 UGC ads in 3 months at 2.16 ROAS and 21% CTR; 16 of the assets drove $25k revenue in one month. Malouf: 100%+ increase in product and brand searches on Amazon during a TikTok Spark Ads campaign, from 11 creators.
Who is Insense best for?
Brands with an in-house team that want to run creators themselves. A strong self-serve pick for DTC brands and apps that will run their own briefs: published prices, 115k+ creators and built-in Spark Ads and Partnership Ads. The true cost per video is harder to forecast than the sticker price.
Compare Insense
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