Billo review
Is Billo a good UGC agency?
The best value self-serve UGC marketplace: videos from $99, prepaid packs with no subscription, and nine named case studies such as Flex Mobile cutting CAC from $220 to under $75. You write the briefs and run the ads yourself.
Published 2026-11-03 · Updated 2026-11-03 · By Mark Gradler
Rubric breakdown
The five weighted criteria behind the 6.8.
What's good
- Lowest published per-video price on this list
- No subscription; prepaid packs with bonus credit
- Nine named case studies with numbers
- Two edit requests per video, 7-12 day delivery
What to watch
- You brief, pick creators and run ads unless you pay $2,000+ a month
- Add-on prices are not listed, so real cost sits above $99
- Creator markets shown are US, Canada and UK only
- Pack funds expire after 12 months
The verdict
Billo is a self-serve UGC marketplace. You write a brief, creators apply, and finished videos arrive 7-12 days after the creator gets your product. It says 37,000+ brands have used it and that its creators have made ads behind 1.41M Meta campaigns.
Its price is the most transparent here. A 15-second video from a regular creator starts at $99, and prepaid packs start at $1,000 for up to 10 videos. Longer videos, premium creators and add-ons like extra hooks raise the price, and add-on prices are only shown inside the brief builder.
It also publishes named results, which most marketplaces do not: Flex Mobile cut CAC from $220 to under $75, and Filterbuy saw a 9x lift in CTR. The catch is effort. Below its $2,000-a-month managed tier, strategy, briefs and ad buying are all on you.
Published results
In Billo's own words, from its own site. We have not audited these numbers.
Key facts
- Model
- Self-serve marketplace, prepaid packs
- Pricing
- From $99 a video
- Pricing notes
- $99 is a 15-second video from a regular creator; longer videos, premium creators and add-ons cost more. Prepaid packs: $1,000 (up to 10 videos), $2,500 plus $300 bonus (up to 28), $5,000 plus $700 bonus (up to 57). Pack funds expire after 12 months. Managed service from $2,000 a month plus video costs.
- Headquarters
- Not published (third-party profiles conflict)
- Founded
- Not published
- Creators
- 5,000+ creators (Billo's figure)
- Markets
- US, Canada and UK
- Verticals
- Health, beauty, fashion, apps, food, pets, family, tech and home
- Usage rights
- Limited, royalty-free, worldwide commercial licence on approval; organic posting is a paid add-on
- Services
- Self-serve UGC video marketplace, Hooks, editing, captions and photo add-ons, Organic posting and Partnership Ads add-ons, Managed service, CreativeOps scripting
- Last verified
- November 2026
Billo FAQ
How much does Billo cost?
From $99 a video. $99 is a 15-second video from a regular creator; longer videos, premium creators and add-ons cost more. Prepaid packs: $1,000 (up to 10 videos), $2,500 plus $300 bonus (up to 28), $5,000 plus $700 bonus (up to 57). Pack funds expire after 12 months. Managed service from $2,000 a month plus video costs.
What results has Billo published?
Flex Mobile: CAC cut from $220 to under $75 on Meta, a 66% drop. Filterbuy: 9x increase in CTR, with a top ad at 17.70% CTR. Adore Me: 15% higher CTR on TikTok and 8% lower CPA than non-Billo ads.
Who is Billo best for?
Brands and apps that want cheap ad creative and will run it themselves. The best value self-serve UGC marketplace: videos from $99, prepaid packs with no subscription, and nine named case studies such as Flex Mobile cutting CAC from $220 to under $75. You write the briefs and run the ads yourself.
Compare Billo
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