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Billo vs Trend
Which is better, Billo or Trend?
Pick Billo: similar per-video pricing, named case studies and a managed upgrade. Trend's credit packs work out at about $69 to $92 a video, but it publishes no results and is moving into soona UGC.
Published 2026-11-03 · Updated 2026-11-03 · By Mark Gradler
Choose Trend if
You want photo and video credits in one pack and are happy to move to soona UGC.
Side by side
| Billo | Trend | |
|---|---|---|
| Editorial score | 6.8/10 | 4.5/10 |
| Model | Self-serve marketplace, prepaid packs | Self-serve credit packs |
| Pricing | From $99 a video | From $550 for up to 6 videos |
| Best for | Brands and apps that want cheap ad creative and will run it themselves | Ecommerce and Amazon sellers who want cheap, fixed-price UGC |
| Creators | 5,000+ creators (Billo's figure) | 3,700+ creators (Trend's figure) |
| Markets | US, Canada and UK | US |
| Usage rights | Limited, royalty-free, worldwide commercial licence on approval; organic posting is a paid add-on | Full licensing and distribution rights on social, web and ads |
| Headquarters | Not published (third-party profiles conflict) | Not published (owned by soona, Austin, TX) |
| Published results | 7/10 | 3/10 |
| Creative quality | 6/10 | 5/10 |
| Value and pricing clarity | 8/10 | 7/10 |
| Creators and markets | 7/10 | 4/10 |
| Service and fit | 6/10 | 4/10 |
Where they differ
Both sell cheap, rights-cleared UGC to product brands, and you run the briefs on both. Billo has the larger creator pool and publishes results like Flex Mobile's CAC drop.
Trend announced in April 2026 that it becomes soona UGC, so its prices and packs are changing.
- Published results: Billo leads Trend, 7/10 to 3/10.
- Creators and markets: Billo leads Trend, 7/10 to 4/10.
- Service and fit: Billo leads Trend, 6/10 to 4/10.
- Creative quality: Billo leads Trend, 6/10 to 5/10.
- Value and pricing clarity: Billo leads Trend, 8/10 to 7/10.
Common questions
Billo vs Trend: which is better?
Pick Billo: similar per-video pricing, named case studies and a managed upgrade. Trend's credit packs work out at about $69 to $92 a video, but it publishes no results and is moving into soona UGC.
When should I choose Billo?
You want named proof and a stable product.
When should I choose Trend?
You want photo and video credits in one pack and are happy to move to soona UGC.
How much do Billo and Trend cost?
Billo: From $99 a video. Trend: From $550 for up to 6 videos. Confirm current pricing on each agency's site.