Cohley review
Is Cohley a good UGC agency?
A good platform for mid-market product brands in the US and Canada: 200,000+ vetted creators and perpetual usage rights on every asset at no extra fee. Its own FAQ says apps and service businesses may fit better elsewhere.
Published 2026-11-03 · Updated 2026-11-03 · By Mark Gradler
Rubric breakdown
The five weighted criteria behind the 5.1.
What's good
- Perpetual rights on every asset at no extra fee
- 200,000+ vetted creators
- Published per-creator price for product seeding
- Compliance and brand-safety workflows built in
What to watch
- No published price for the platform or managed plans
- Its own FAQ says apps and service businesses fit better elsewhere
- US and Canada physical products only
- On the base plan you do the briefing and creator picks
The verdict
Cohley is a creator content platform for brands that sell physical products in the US and Canada. It says it connects brands with 200,000+ vetted creators for UGC, reviews and product seeding, and it names Burt's Bees, LG and CVS among its clients.
Its standout term is usage rights: every asset comes with perpetual, universal rights at no extra fee, which removes a cost that catches buyers out elsewhere. Its FAQ says it fits brands doing roughly $10M+ in revenue best.
Pricing for the platform and managed plans is only given on a demo, though product seeding is published at $35 per completed creator. Its own FAQ says app-based brands and service businesses may fit better elsewhere, and we agree.
Published results
In Cohley's own words, from its own site. We have not audited these numbers.
59% more reach and 110% more engagement on Instagram than studio assets.
Source ↗Key facts
- Model
- Platform license or managed service
- Pricing
- Quote on a demo (seeding from $35 per creator)
- Pricing notes
- Platform and managed plans are custom priced. A product seeding plan is published at $35 per completed creator. An optional 3-month paid pilot is offered.
- Headquarters
- Not published on the pages we read
- Founded
- Not published on the pages we read
- Creators
- 200,000+ vetted creators (Cohley's figure)
- Markets
- US and Canada
- Verticals
- CPG, beauty, fashion, food, home and retail
- Usage rights
- Perpetual, universal usage rights on every asset, no extra fee
- Services
- UGC video and photo, Product seeding, Text reviews, Paid influencer campaigns, Managed strategy and creator recruiting
- Last verified
- November 2026
Cohley FAQ
How much does Cohley cost?
Quote on a demo (seeding from $35 per creator). Platform and managed plans are custom priced. A product seeding plan is published at $35 per completed creator. An optional 3-month paid pilot is offered.
What results has Cohley published?
Rack Room Shoes: 59% more reach and 110% more engagement on Instagram than studio assets.
Who is Cohley best for?
Mid-market and enterprise brands selling physical products. A good platform for mid-market product brands in the US and Canada: 200,000+ vetted creators and perpetual usage rights on every asset at no extra fee. Its own FAQ says apps and service businesses may fit better elsewhere.
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