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Insense vs Cohley
Which is better, Insense or Cohley?
Pick Insense for published pricing, a global creator pool and apps as well as products. Pick Cohley if you are a mid-market US or Canadian product brand that wants perpetual rights on every asset.
Published 2026-11-03 · Updated 2026-11-03 · By Mark Gradler
Choose Insense if
You want to see prices up front, need creators outside North America, or you are an app.
Choose Cohley if
You sell physical products, revenue is around $10M+, and rights terms matter most.
Side by side
| Insense | Cohley | |
|---|---|---|
| Editorial score | 6.6/10 | 5.1/10 |
| Model | Self-serve marketplace plus managed services | Platform license or managed service |
| Pricing | From $400 a month (Brand plan, billed yearly) | Quote on a demo (seeding from $35 per creator) |
| Best for | Brands with an in-house team that want to run creators themselves | Mid-market and enterprise brands selling physical products |
| Creators | 115k+ creators across 57+ countries (Insense's figure) | 200,000+ vetted creators (Cohley's figure) |
| Markets | 57+ countries | US and Canada |
| Usage rights | Approved content is licensed in perpetuity, but the site also says copyright stays with the creator unless you buy it through managed services | Perpetual, universal usage rights on every asset, no extra fee |
| Headquarters | New York, NY | Not published on the pages we read |
| Published results | 7/10 | 5/10 |
| Creative quality | 5/10 | 5/10 |
| Value and pricing clarity | 7/10 | 3/10 |
| Creators and markets | 8/10 | 7/10 |
| Service and fit | 6/10 | 6/10 |
Where they differ
Insense publishes every self-serve plan. Cohley quotes its platform and managed plans on a demo, except product seeding at $35 per creator.
Cohley's own FAQ says app-based brands may fit better elsewhere. Insense lists apps like Flo and Revolut among its clients.
- Value and pricing clarity: Insense leads Cohley, 7/10 to 3/10.
- Published results: Insense leads Cohley, 7/10 to 5/10.
- Creators and markets: Insense leads Cohley, 8/10 to 7/10.
Within a point of each other: creative quality, service and fit.
Common questions
Insense vs Cohley: which is better?
Pick Insense for published pricing, a global creator pool and apps as well as products. Pick Cohley if you are a mid-market US or Canadian product brand that wants perpetual rights on every asset.
When should I choose Insense?
You want to see prices up front, need creators outside North America, or you are an app.
When should I choose Cohley?
You sell physical products, revenue is around $10M+, and rights terms matter most.
How much do Insense and Cohley cost?
Insense: From $400 a month (Brand plan, billed yearly). Cohley: Quote on a demo (seeding from $35 per creator). Confirm current pricing on each agency's site.