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House of Marketers vs inBeat
Which is better, House of Marketers or inBeat?
Pick House of Marketers for TikTok-first influencer and UGC work with a 250k+ creator network and itemised proposals. Pick inBeat if paid media buying across Meta, TikTok and Snapchat is the bigger part of the job.
Published 2026-11-03 · Updated 2026-11-03 · By Mark Gradler
Choose House of Marketers if
TikTok is your main channel and you want creators in Europe, LATAM or the Middle East.
Choose inBeat if
You want UGC tested under heavy paid spend in North America.
Side by side
| House of Marketers | inBeat | |
|---|---|---|
| Editorial score | 6.1/10 | 5.5/10 |
| Model | Campaigns and 2-12 month programmes | Full-service, scoped on a call |
| Pricing | Quote per brief | Quote on a call |
| Best for | Consumer brands that want TikTok influencer, UGC and paid amplification together | Brands that want UGC, influencer and paid media under one roof |
| Creators | 250k+ vetted creators (its figure) | Vetted network, size not published |
| Markets | Europe, North America, South America, Asia and the Middle East | North America; one case study cites 19 countries |
| Usage rights | Agreed before filming; paid use included when it is in the creator permissions | Defined before production per scope (paid, organic, whitelisting) |
| Headquarters | London, UK | Montreal, New York and Los Angeles offices |
| Published results | 6/10 | 6/10 |
| Creative quality | 6/10 | 6/10 |
| Value and pricing clarity | 4/10 | 3/10 |
| Creators and markets | 8/10 | 5/10 |
| Service and fit | 7/10 | 7/10 |
Where they differ
Both bundle UGC with influencers and paid social, and neither publishes prices. House of Marketers is London-based and TikTok-first. inBeat is North American and leans on its paid media desk.
House of Marketers itemises creator, production, management and media costs in its proposals.
- Creators and markets: House of Marketers leads inBeat, 8/10 to 5/10.
- Value and pricing clarity: House of Marketers leads inBeat, 4/10 to 3/10.
Within a point of each other: published results, creative quality, service and fit.
Common questions
House of Marketers vs inBeat: which is better?
Pick House of Marketers for TikTok-first influencer and UGC work with a 250k+ creator network and itemised proposals. Pick inBeat if paid media buying across Meta, TikTok and Snapchat is the bigger part of the job.
When should I choose House of Marketers?
TikTok is your main channel and you want creators in Europe, LATAM or the Middle East.
When should I choose inBeat?
You want UGC tested under heavy paid spend in North America.
How much do House of Marketers and inBeat cost?
House of Marketers: Quote per brief. inBeat: Quote on a call. Confirm current pricing on each agency's site.